When setting out on long-distance tramps or a quick escape into the wilderness, it’s boots, layers, and packs we think about. But there’s another essential that can make or break your trip: socks. 

It’s easy to overlook socks when planning our trips, yet they can make all the difference between a great day on the trail and one cut short by blisters or discomfort.

Bridgedale has spent over a century making the type of sock that have become essential equipment for outdoor enthusiasts. From the high peaks of the Southern Alps to the winding tracks of the North Island’s native bush, Kiwi adventurers know that foot comfort is critical. But what makes a good sock, and why does it matter so much?

The science behind comfort

Socks might seem simple, but behind every pair of Bridgedales is a mix of precision engineering and innovative materials. The fusion of Merino wool with advanced synthetic fibres creates a balance of warmth, moisture management, and durability. The right combination ensures feet stay dry, temperature stays regulated, and friction is minimised—reducing the risk of blisters and hotspots that can turn a dream tramp into a painful ordeal.

It’s not materials alone though that count. Fit matters, too. A well-designed sock contours to the foot, providing cushioning where it’s needed and preventing that dreaded bunching or slipping that can lead to discomfort.

A legacy of reliability

Bridgedale’s reputation has been built on reliability. Each sock is tested and hand-inspected before it leaves the factory in Northern Ireland — yes, each one.” This commitment to detail ensures that when you’re kilometres deep into a trail,   the last thing you’ll be concerned about is your feet – and that’s exactly how it should be.

For many, the proof is in experience. Bridgedale socks quickly become a go-to choice for walkers, explorers and hikers who’ve used the socks on Te Araroa, the North and South Poles, or their local bushwalk. It’s not just about comfort – it’s about trust. 

A challenge worth taking

This year, Bridgedale is proud to support the Walk1200km challenge, encouraging Kiwi walkers to lace up their boots and explore more of our country on foot. Whether tackling big trails or simply getting outdoors more often, the challenge is about embracing movement, discovery, and the mental and physical benefits of walking.

So, next time you plan a trip, take a moment to think about that piece of gear that often gets overlooked. The right socks won’t just keep your feet comfortable – they’ll keep you moving forward, one step at a time. 

Sometimes, it really is the little things that matter.

Find out more at www.ampro.co.nz/bridgedale