Wilderness magazine (est. 1991 ), is New Zealand’s number one hiking magazine with over 70,000 actively engaged readers every month. Coupled with our website and social media activity, we reach an additional 30,000-40,000 outdoor enthusiasts.


5300 subscribers, including 511 website-only subscribers  (as of August 2018)

7151 ABC audited circulation (July 2018)

70,000 readers every issue (AC Neilson)

50,400 monthly unique website users (January 2019)

75% of readers have purchased something they’ve seen advertised in Wilderness (Wilderness reader survey 2015)

70% of readers say they find Wilderness advertisements helpful in their buying decisions (reader survey 2015).

Cherie Final
Advertising Sales Manager

View and download our 2019 Media Kit.

View our Terms of trade.