Wilderness magazine (est. 1991 ), is New Zealand’s number one hiking magazine with over 70,000 actively engaged readers every month. Coupled with our website and social media activity, we reach an additional 30,000-40,000 outdoor enthusiasts.


5500 subscribers (as of June 2023)

11,550 Wilderness Daily newsletter subscribers – sent Mon-Fri (open rate 48.2%) (as of June 2023)

4600+ Five from the Archive newsletter subscribers – sent Satrudays (open rate 51.8%) (as of June 2023)

5100 participants in the Walk1200km Challenge.

88% of readers have purchased something they’ve seen advertised in Wilderness (Wilderness reader survey 2022)

70% of readers say they find Wilderness advertisements helpful in their buying decisions (reader survey 2022).

Alistair Hall

View and download our 2023 Media Kit.

View our Terms of trade.