Advertise

Wilderness magazine (est. 1991 ), is New Zealand’s number one hiking magazine with over 60,000 actively engaged readers every month. Coupled with our website and social media activity, we reach an additional 30,000-40,000 outdoor enthusiasts.

Audience 

5300+ subscribers (as of June 2026)

9500+ Wilderness Daily newsletter subscribers – sent Mon-Fri (open rate 50.3%) (as of June 2026)

4200+ Five from the Archive newsletter subscribers – sent Saturdays (open rate 51.9%) (as of June 2026)

8500 participants in the Walk1200km Challenge.

88% of readers have purchased something they’ve seen advertised in Wilderness (Wilderness reader survey 2022)

70% of readers say they find Wilderness advertisements helpful in their buying decisions (reader survey 2022).

Alistair Hall
Publisher
advertising@lifestylepublishing.co.nz

View and download our 2024 Media Kit.

View our Terms of trade.