Wilderness magazine (est. 1991 ), is New Zealand’s number one hiking magazine with over 70,000 actively engaged readers every month. Coupled with our website and social media activity, we reach an additional 30,000-40,000 outdoor enthusiasts.


4000 subscribers (as of July 2016)

7644 ABC audited circulation (July 2016)

70,000 readers every issue (AC Neilson, July 2015)

51,500 page views (month ending February 2016)

30,000 – 40,000 social media and website activity every month

75% of readers have purchased something they’ve seen advertised in Wilderness (Wilderness reader survey 2015)

70% of readers say they find Wilderness advertisements helpful in their buying decisions (reader survey 2015).

Kathryn Nicol
Advertising Sales Manager
Wilderness and NZ Trail Runner

Erin Hill
Business Development Consultant
Wilderness and NZ Country Walking

View our 2017 media kit.