Wilderness magazine (est. 1991 ), is New Zealand’s number one hiking magazine with over 70,000 actively engaged readers every month. Coupled with our website and social media activity, we reach an additional 30,000-40,000 outdoor enthusiasts.


5500 subscribers (as of January 2021)

7700 ABC audited circulation (January 2020)

70,000 readers every issue (AC Neilson)

55,000 monthly unique website users (January 2021)

88% of readers have purchased something they’ve seen advertised in Wilderness (Wilderness reader survey 2019)

70% of readers say they find Wilderness advertisements helpful in their buying decisions (reader survey 2019).

Cherie Final
Advertising Sales Manager

View and download our 2020 Media Kit.

View our Terms of trade.