Kiwi trampers deserve socks that won’t wear out.

(Scroll to the bottom of the article to enter the competition to win a $250 Norswewear voucher)

Best known for their iconic Farm Fleck socks, Norsewear is now gaining ‘serious’ traction in the New Zealand outdoor community with a new range of hiking socks.

Their woollen technical socks recently gained a major endorsement by the New Zealand Defence Force and are now worn by army, navy and air force personnel.

What is it that makes them stand out?

It comes down to what people care about most: comfort, durability and performance.

Outdoor enthusiasts across New Zealand consistently rank comfort and durability as the top features they look for in a sock – precisely what Norsewear prioritises. From sourcing high-quality wool to the spinning and knitting process, every step is done with purpose and precision. No corners are cut – not for luxury, but because cutting corners leads to holes, and Norsewear isn’t in the hole business.

The design process begins with function. Each sock is engineered to perform in tough conditions and tailored to suit specific types of footwear. The team tests and refines each product, trialling different yarns and incorporating design innovations with the latest knitting technology to improve durability, fit and overall feel.

Collaboration plays a key role in product development. Norsewear works closely with athletes, adventurers and individuals who work outdoors daily to ensure their socks stand up to real-world demands.

Behind every pair is a highly skilled technical team – among the best sock designers and engineers in the Southern Hemisphere – dedicated to ensuring every detail serves a purpose.

Norsewear uses tightly specified, traceable New Zealand wool spun to exacting standards by expert yarn makers. The socks are then knitted in Norsewood using advanced Italian machinery, resulting in premium quality from start to finish.

Norsewear is deeply committed to supporting local textile and brings together craftsmanship, innovation and durability to create socks that last. Ask around – many people have a Norsewear story. Maybe it’s a pair that has clocked years on the farm, tramped through rugged bush or sat forgotten in a drawer – and still going strong.

The result?

Socks that do it all: they wick moisture, resist odour and provide lasting comfort. Put them to the test – visit Norsewear and explore the new Serious Trekker, Possum Hiker or Adventurer range. Whatever the destination, these socks are built to go the distance.

Win a $250 Norsewear voucher!

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