Best foot forward

January 2018

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January 2018

Anatom founder Gordon Fraser says Kiwi feet are ‘more spread’. Photo: Alistair Hall
Even before Scottish footwear brand Anatom produced its first boot six years ago, its founder Gordon Fraser had measured 60,000 feet. On a visit to New Zealand, he shared some of what he learnt from all that research. Why measure so many feet? People kept saying to me there’s a German foot, an Italian foot, an English […]
Alistair Hall

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Alistair Hall

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