Outdoor brands have been named as among the most ethical clothing companies in Tearfund’s latest Ethical Fashion Guide.

Tearfund assessed 98 companies, looking at the measures they took to protect workers in their supply chain and reduce environmental impact. Kathmandu, Patagonia and Macpac all got an A grade, with Macpac one of the most improved, up from a B- in 2019.

Macpac design manager Gavin Davidson says outdoor brands have been leaders in bringing a more ethical and sustainable approach to the industry.

“I think that’s just a reflection of our values. People who love being outdoors tend to value the environment.”

But he says there’s also a role for consumers.

“We want to do better and there’s a real commitment and passion in this business to ensure that we are doing the best by the people we work with. But there needs to be the equivalent desire from consumers. If people understand, when they’re faced with a choice between two companies, and one’s a bit more expensive but that they’re doing better socially and environmentally, then you hope people make the right call.”

Macpac has also partnered with Paralympics New Zealand to be the organisation’s official uniform supplier for the Beijing 2022 Paralympic Winter Games.