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Wilderness magazine (est. 1991 ), is New Zealand’s number one hiking magazine with over 70,000 actively engaged readers every month. Coupled with our website and social media activity, we reach an additional 30,000-40,000 outdoor enthusiasts.

Audience 

5500 subscribers (as of October 2024)

11,100+ Wilderness Daily newsletter subscribers – sent Mon-Fri (open rate 48%) (as of October 2024)

4600+ Five from the Archive newsletter subscribers – sent Saturdays (open rate 51.9%) (as of October 2024)

6500 participants in the Walk1200km Challenge.

88% of readers have purchased something they’ve seen advertised in Wilderness (Wilderness reader survey 2022)

70% of readers say they find Wilderness advertisements helpful in their buying decisions (reader survey 2022).

Alistair Hall
Publisher
advertising@lifestylepublishing.co.nz

View and download our 2024 Media Kit.

View our Terms of trade.