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Wilderness is New Zealand's only monthly outdoor magazine with a focus on exploring the outdoors. Each issue is packed with feature articles, trip ideas, gear reivews, skills and product advice. Published since 1991, it is also New Zealand's longest running publication devoted to the Great Outdoors.
Wilderness is a magazine of substance. Readers enjoy the magazine for its quality, informative, editorial. Advertising and editorial content are complementary, each having a high perceived integrity – but the lines between the two are not blurred.
Wilderness belongs to the Audit Bureau of Circulations and its readership has also been surveyed by A C Nielsen. Wilderness is the only New Zealand outdoors magazine confident enough to allow such transparency of its readership, subscription and single copy sales. The magazine is also a member of the Magazine Publishers’ Association.
Wilderness circulation at a glance
A brief glimpse at Wilderness readers
If you are interested in advertising in Wilderness or on its website and would like to discuss advertising rates or a custom built programme to suit your needs, please contact our Advertising Sales Manager, Matthew John, on 09 5702 658, matthew@lifestylepublishing.co.nz.
Wilderness is a magazine of substance. Readers enjoy the magazine for its quality, informative, editorial. Advertising and editorial content are complementary, each having a high perceived integrity – but the lines between the two are not blurred.
Wilderness belongs to the Audit Bureau of Circulations and its readership has also been surveyed by A C Nielsen. Wilderness is the only New Zealand outdoors magazine confident enough to allow such transparency of its readership, subscription and single copy sales. The magazine is also a member of the Magazine Publishers’ Association.
Wilderness circulation at a glance
| Estimated readership: | 75,000 – 78,000 (AC Nielsen Omnibus Survey, March 2008) |
| Distribution: | 9500 – 10,100 copies per issue |
| Audited circulation | 7416 (Audit Bureau of Circulations to June 2011) |
| Cover Price: | $8.95 |
A brief glimpse at Wilderness readers
| Sex | 65% male |
| Marital status | 80% married or in long term relationship |
| Age | Spread throughout age groups with predominance (70%) aged between 30-60 years |
| Income |
53% have personal income over $41,000 41% have an annual income above $61,000 23% have an annual income above $81,000 |
| Loyalty | 85% have purchased or subscribed to Wilderness for more than a year |
| Advertisements | 75% of readers say advertisements within Wilderness help them make their purchasing decisions |
| Purchasing power | 71% have bought something they’ve seen advertised in Wilderness |
If you are interested in advertising in Wilderness or on its website and would like to discuss advertising rates or a custom built programme to suit your needs, please contact our Advertising Sales Manager, Matthew John, on 09 5702 658, matthew@lifestylepublishing.co.nz.
You can view our commission-bearing rate card here.
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